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Automated iMessage and SMS outreach is legal in the United States as long as you follow the TCPA: get prior express written consent before sending marketing texts, identify yourself, honor opt-outs immediately, and only send during allowed hours. This page describes implementation patterns, not legal advice — always confirm specifics with your own counsel. Tuco AI gives you the primitives (consent fields, opt-out detection, suppression, message logs) to build a compliant program; how you use them is your responsibility.

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US TCPA requirements at a glance

These are the widely-reported baseline rules for marketing text messages in the US. Requirements vary by jurisdiction and change over time.

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How Tuco helps you stay compliant

1

Track consent on the lead

Store consent attributes on each lead (e.g. hasConsentedToMessaging, consentSource, consentTimestamp) and filter your audience to consented contacts before you send.
2

Detect and honor opt-outs

Tuco ingests inbound replies and surfaces them in the inbox and via webhooks. Classify STOP-type replies, set opt-out flags, and exclude those contacts from future sends.
3

Suppress and exclude

Maintain global suppression lists and campaign-level exclusions so you never contact opted-out or do-not-contact addresses. See DNC handling.
4

Keep records

Use Tuco’s message and webhook history as evidence of what was sent and when, correlated with your own consent records.
See the full compliance & opt-outs and anti-spam guidelines references.

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Is automated iMessage against Apple’s rules?

Apple’s officially sanctioned business channel is Apple Messages for Business, which is designed for customer-initiated conversations and requires a human escalation path — it is not an outbound marketing-blast tool. Tuco is built for reaching your own consented contacts with identified, opt-out-respecting outreach. Keep your audiences opt-in, honor every STOP, and don’t message people who never agreed to hear from you.

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Frequently asked questions

The TCPA governs marketing “calls” and text messages to mobile numbers. Treat iMessage marketing the same as SMS marketing for consent, opt-out, and timing purposes, and consult counsel for your specifics.
Replies are ingested and available in the inbox and via webhooks. You classify opt-out language (STOP, UNSUBSCRIBE, REMOVE), flag the lead, and future campaign logic excludes them. Set up suppression lists so opted-out contacts are never re-added.
A common TCPA guideline is no marketing texts before 8 AM or after 9 PM in the recipient’s local time zone. Schedule campaigns with the recipient’s time zone in mind.

Compliance & opt-outs reference

Consent storage, opt-out patterns, suppression, and record-keeping in detail.