> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tuco.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Reactivation

> Re-engage cold leads with smart re-activation campaigns. Built into Tuco AI iMessage automation — works with HubSpot, Salesforce, GoHighLevel, and direct API.

## What Reactivation Does

Reactivation identifies leads who haven't engaged recently and lets you run targeted re-engagement campaigns. Find leads that went cold and bring them back.

## How It Works

1. Go to **Leads → Re-activation** tab
2. Set your criteria:
   * No reply in X days
   * Last contacted more than X days ago
   * From specific lists or sources (HubSpot, GHL, CSV)
3. Preview matching leads
4. Create a re-activation campaign or export the list

## Re-activation Sources

| Source         | Description                   |
| -------------- | ----------------------------- |
| All leads      | Any lead in your workspace    |
| HubSpot Import | Leads synced from HubSpot     |
| GHL Import     | Leads synced from GoHighLevel |
| CSV imports    | Leads uploaded via CSV        |
| API leads      | Leads created via the API     |

## Best Practices

* **Wait at least 14 days** before re-activating — give leads time to respond
* **Use a different message** — don't repeat your original outreach
* **Check DNC status** — leads who opted out should not be re-activated
* **Track results** — compare re-activation reply rates vs initial outreach