> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tuco.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Anti-Spam & Messaging Rules

> How to keep your Tuco AI iMessage line healthy: be a real person, message only opt-in leads, and avoid the spam-report that triggers an Apple ban. Works with HubSpot, Salesforce, GoHighLevel, and direct API.

# Anti-Spam & Messaging Rules

Almost everything about staying off Apple's spam radar comes down to a single rule: **every account should look and feel like a real person, not a brand.** A real first and last name, plus a real profile photo of the actual salesperson who'll handle the conversation. When the lead reads your message, it should feel like an individual texted them — not a company.

The two columns below are roughly 90% of what matters. The rest of this page explains *why* each rule exists.

<CardGroup cols={2}>
  <Card title="Do" icon="circle-check">
    * Only message **opt-in / warm leads** (see [Who you can message](#who-you-can-message)).
    * Use a **real person's full name** — the salesperson who'll reply.
    * Use a **real headshot** of that person as the profile picture.
    * Write like a human texting one person: short, conversational, specific.
    * **Wait for them to reply** before sending any link or image.
  </Card>

  <Card title="Don't" icon="circle-xmark">
    * Don't put a **link in the first message**.
    * Don't send **images or attachments** before they reply.
    * Don't write promotional copy that reads like an **SMS blast** or a marketing email.
    * Don't use a **business / brand / product / role name** as the sender.
    * Don't use a **logo, product screenshot, or stock photo** as the profile picture.
    * Don't message **cold lists, purchased lists**, or anyone who never opted in.
  </Card>
</CardGroup>

***

## Who you can message

iMessage outreach is allowed **only** to people who took an action with you. These are warm, opt-in audiences:

* Responded to your Facebook ads
* Responded to your Google ads
* Filled out a form
* Booked a demo
* Had a conversation with you
* Purchased from your ecommerce store
* Gave you their phone number directly

<Warning>
  Cold lists, purchased lists, and anyone who never opted in are off-limits. There is no list size or warm-up trick that makes cold sending safe — it is the fastest way to a spam report and a ban.
</Warning>

***

## Why this matters

The rules above aren't branding preferences. They're what keeps your Apple ID sending blue bubbles instead of getting restricted. Here's the mechanism, step by step:

<Steps>
  <Step title="A new contact can report you">
    When you message a new contact, they can mark you "known" or report you as "spam." This happens even with warm leads — they forgot they signed up, typo'd their number, or simply changed their mind about opting in.
  </Step>

  <Step title="A spam report lifts encryption on that thread">
    iMessages are end-to-end encrypted by default — normally only the sender and recipient can read them. The moment someone reports a conversation as spam, that protection lifts and Apple can review the past messages in that thread for quality control.
  </Step>

  <Step title="Obvious automation gets the Apple ID restricted">
    If that review makes it obvious the messages are automated and coming from a business, Apple restricts iMessage on that Apple ID. The number stops sending blue iMessages and shows up as a **green SMS bubble** — a clear signal to recipients that something changed.
  </Step>

  <Step title="The free unban favors real people">
    Apple offers a **one-time free unban**. The key detail: that free unban almost never works when the account is set up under a business name. It works far more reliably when the account looks like a genuine person. That is the single biggest reason for the real-name and real-photo rule.
  </Step>
</Steps>

***

## Sender names — good vs risky

The sender name is the first thing a recipient sees. Make it a person.

<CardGroup cols={2}>
  <Card title="Good — real human names" icon="user-check">
    * James Carter
    * Priya Nair
    * Marcus Webb
    * Elena Rossi
  </Card>

  <Card title="Risky — brand / role / product" icon="user-xmark">
    * Sandy Vans Sales
    * Riverx AI
    * The Acme Team
    * Support Desk
    * Info Outreach
  </Card>
</CardGroup>

Real fixes from actual customers:

* **"Sandy Vans"** → Braden Gross or Tanner Hendrix
* **"Riverx AI"** → Brad Bone

Pick the human who will actually handle the replies.

***

## Numbers & email aliases aren't guaranteed

We target the identity you want, but availability is set by the carrier and by Apple — so we can't promise an exact match.

<CardGroup cols={2}>
  <Card title="Phone numbers" icon="phone">
    We target by **region / ZIP code** — e.g. you can get a 212 number in New York — but we **cannot guarantee** a number that starts with a specific area code (e.g. "must start with 914"). If your preferred code isn't available, we provision the nearest available number in that region.
  </Card>

  <Card title="Email lines" icon="envelope">
    Give us **3 possible aliases**. We try them in order and check availability; the first one that's available becomes your sending address. Aliases aren't guaranteed — if your top choice is taken, we use the next.
  </Card>
</CardGroup>

***

## Ban & replacement policy

If a line does get banned, here's exactly what happens — no other guarantees apply:

| Ban               | What happens                                      |
| ----------------- | ------------------------------------------------- |
| **1st ban**       | We replace the number or iCloud email once, free. |
| **2nd & 3rd ban** | \$50 one-time replacement fee each.               |
| **4th ban**       | We can no longer serve that account.              |

***

## What we need from you to set up an account

<Check>
  A first name, last name, and a real profile picture for **each account** — use the salesperson who will actually handle those conversations.
</Check>

Then we configure an Apple ID email that gives the best shot at a free unban if anyone ever reports you. That setup is only as strong as the identity behind it, which is why the real-name and real-photo rule comes first.